Marketing
Package
Offerings.

Packages are all customizable based upon individual and company needs. Please contact us to schedule your consultation today.

SquareUP Public Relations

Per Month
(with a three-month commitment)

Plan includes

  • Account Manager: Setting you up with an experienced Fintech communications professional as your day-to-day contact
  • Communications Strategy: Custom-written public relations strategy plan with action calendar, completed quarterly, semesterly or yearly
  • Collateral Materials: Writing or revising your Evergreen press release, company backgrounders, executive biographies, etc., optimizing for SEO using your keywords
  • Media Training: One extensive media training. Smaller media training sessions to be scheduled pending substantial staffing changes
  • Byline Articles: Strategizing and drafting one byline article per month
  • Media Relations
  • Media Lists: Continuously research, generate and strategically edit your company’s targeted, personalized media list, highlighting…
    • Your top 20 key outlets (essential publications to target with every pitch)
    • Your top 50 trade outlets
    • Up to 100 news/blogs/digital outlets
  • Pitching: Distribute press releases and other news items to media list and/or targeted journalists via email alongside a unique pitch, tailored to each individual journalist
  • General Outreach: Provide journalists with company backgrounders, Evergreen releases,  and additional assets upon request
  • Interviews: Schedule a minimum of two media interviews per month and/or coordinate byline article utilization. Respond, present and  schedule media interview requests as needed
  • Reporting: Generate comprehensive end-of-campaign interactive reports provided by CoverageBook (searchable coverage vault for all of your results), highlighting:
    • Clip placement coverage (up to 100 clips per campaign)
    • Online readership
    • Estimated coverage views
    • Links from coverage
    • Social media shares
    • Average domain authority

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