SquareUP Strategic Branding

Plan includes

1. Setting the Messaging Framework

• Your Brand Promise: Creating and/or optimizing a short statement for your customers that conveys what you do
• Brand Value Proposition: Defining a promise of value derived from functional and emotional benefits
• Brand Positioning: Solidifying where you fit into the marketplace, who your top stakeholders need to be, and how to reach them
• Target Audience(s): Your ideal buyers, users, stakeholders
• Your Mission: Helping you redefine your ultimate goal and properly put it into verbiage
• Tone of Voice: How you want to come across to your stakeholders. Playful? Serious? Comical? Trendy? We can help.
• Elevator Pitch: A 30-second, clear-cut description of your value proposition for stakeholders and potential consumers
• Brand Pillars: Defining your most important selling points to further your business strategy
  • Headline Benefits: Defining key benefit statements that support each of your brand pillars
  • Supporting Attributes: Solidifying functional and emotional attributes that support the headline benefits

2. Creating the Brand Identify & Brand Style Guide

• Defining your brand identity to include guidelines about how your brand appears, such as naming, logo, tagline and logo lock-up

Brand guide includes…

• Color usage
• Typography options
• Guidelines on illustration and photographic styles
• Proper use of logos, taglines and fonts
• Infographics
• Brand positioning and core branding pillars