Margarita Robles-Martinez brings more than 25 years of strategic communications and public relations experience to Square Root Marketing and SquareUP Fintech. An innovative professional specializing in media relations, internal communications, crisis and change management, she has led the development and roll-out of numerous communications programs in Mexico, as well as throughout Latin America, both as part of agency leadership as well as in multinational corporations.
Her expertise encompasses several industries, such as automotive, food and beverage, B2B and B2C technology, entertainment, banking, fintech, insurance, and travel and tourism. She currently leads media relations efforts for SaaS banking platform Mambu in Mexico, securing high-profile coverage in key outlets such as Expansión, Reforma, El Financiero, Fortune, El Universal and Merca2.0.
Margarita has a bachelor’s degree in mass media from Universidad Intercontinental in Mexico. She speaks English fluently and is bicultural.
Andres is a marketing and communications strategist native to Miami, Florida, with experience in public relations, digital content creation and project management. Bringing his industry expertise spanning legislative, education, nonprofit and fintech to Square Root Marketing and SquareUP Fintech, he currently works alongside SaaS banking platform Mambu to assist with the marketing strategy and content creation in Latin America.
Andres holds a bachelor’s degree from Florida International University in Miami, Florida, where he graduated with a dual major in communications and international relations.
Camila Soares joined Square Root Marketing in January 2020, bringing more than 15 years of experience in marketing, communications and public relations, as well as demand and lead generation expertise in the technology, professional services and healthcare industries. With previous strategic positions at high-profile companies such as Burson Cohn-Wolfe, Nielsen, SAP, Oracle, TMF Group and Thomson Reuters, she championed numerous integrated projects for the Latin American and United States markets.
An inventive marketing professional, she currently applies her expertise as the agency communications liaison for composable banking and SaaS company Mambu, enhancing brand reputation in Latin America and increasing regional new business generation by 2,438% YoY through integrated marketing and communications campaigns.
A native Brazilian, she speaks fluent Portuguese, Spanish and English. Camila holds a bachelor’s degree in public relations from Universidade Metodista de São Paulo, a graduate degree in business from Insper, and is currently finishing her master’s degree in mass communications with a focus on global strategic communications at Florida International University.
A strategic and tech-savvy marketer with proven capabilities working with Fortune 500 companies and startups in the retail technology, fintech, cybersecurity and crowdsourcing industries, he is a creative thinker with expertise in startup brand revitalization, paid and organic media positioning strategies and corporate responsibility program management focused on young leadership.
While studying engineering in Venezuela, Alejandro was additionally the executive project assistant of Parque Tecnologico Sartenejas, one of the largest accelerators and guarantors of intellectual property in Venezuela, as well as the co-organizer of four editions of the Caracas Startup Weekend, developed by Google for Entrepreneurs and Techstars. Alejandro is a global citizen and sustainable development goals advocate, recognized as a Top Young Leader for the Youth Action Summit in 2015, and by the United Nations Headquarters as the president of AIESEC in Venezuela from 2015-2016.
Andrea Padilla is a marketing and public relations strategist, an executive and accomplished leader with 20 years of management, brand strategy and positioning, B2B marketing, public relations and marketing communications experience in domestic and international markets.
Andrea has broad experience in technology, services, logistics, hospitality and financial industries. Andrea is recognized as one of the top marketing experts in Latin America.
Margarita has over 25 years of experience in strategic communications and public relations. She has lead the development and roll-out of multiple communications program in Mexico, as well as throughout Latin America both as part of agency leadership as well as in multinational corporations. She has experience in internal communications, crisis and change management.
Her expertise encompasses several industries, such as automotive, food and beverage, B2B and B2C technology, entertainment, fintech, insurance and travel/tourism.
Margarita has a B.S. in Mass Media from Mexico’s Universidad Intercontinental.
She speaks English fluently and is bicultural.
Rachel Russel is a communications professional based in Miami, Florida, with hometown roots in Baltimore, Maryland. She has spearheaded the client and press relations for various entities in the greater South Florida area, developed strategic brand strategies, planned and implemented key events, and maintained essential relationships with local Miami, national and international media outlets.
Rachel balances a team-first mentality in all aspects of her career. Her expertise encompasses several industries, including integrated marketing communications, public relations, social media and strategic planning.
Rachel has a B.S. in Public Relations from the University of Miami.
Camila is an Account Manager at Square Root Marketing. She has over 15 years of experience in marketing, communications and customer advocacy in large technology companies, such as SAP, Oracle and, lately Thomson Reuters, where she was in charge of the corporate communications department for Latin America.
Native Brazilian, she speaks fluent Portuguese, Spanish and English. She holds a bachelor degree in Mass Communications/Public Relations from Universidade Metodista de São Paulo, a graduate degree in Business from Insper, and is currently pursuing a master’s degree in Global Strategic Communications at Florida International University..
Marketing and Advertising Specialist skilled in graphic design. Felipe has experience as a Community Manager as well as a digital strategist for various tourism, e-commerce and technology companies in the Caribbean and Latin America.
Felipe is skilled at designing brochures, corporate presentations, graphic pieces for social media and digital content. He participated and won in awards such as “Best Radio Spot” of the 2016 Elite Awards and Bronze Grand Prix in 2017 in the categories of Best Advertising Spot and Best Corporate Image.
Michele is a web content management and digital communications, based in Columbia. She is responsible of e-mail marketing campaigns generation with offers and information on Marriott properties; Michele is also in charge of the landing pages creation as marketing assets in order to generate demand towards the different tourist destinations where Marriott is present.
Michele started her career as a quality process analyst, and studied at Fundacion Universitaria San Martin, Industrial engineer and holds a Master’s degree in Marketing and Business Management from Escuela de Negocios Europea de Barcelona.
Bladimyro Velasco is from Colombia and has over 15 years of experience in B2B Marketing. He has a comprehensive background in demand generation campaigns, integrated marketing campaigns and Marketing assets customization.
Bladimyro is the Colombia Country Manager and Field Marketing Manager at Square Root Marketing and holds an Electronic Engineer Master’s Degree in Sales and Marketing.
Alejandro is a Specialist in B2B Digital Marketing and content development for technology startups and incubators across Latin America. During his studies in Chemical Engineering at Simón Bolívar University in Caracas, Venezuela, Alejandro immersed himself in the entrepreneurial ecosystem, reaching multiple positions of national and international leadership. He began his career as Director of Human Talent at AIESEC, as Country Manager of the organization in 2015, managing corporate relationships with allies such as Microsoft, EF and Nestlé.
Outgoing, dynamic and digitally native, Alejandro is the Content & Digital Director at Square Root Marketing. He studied Chemical Engineering in Universidad Simon Bolivar, he is now studying for his degree in Corporate Marketing in UADE.
Carolina is the Senior Account Manager of Square Root Marketing. She has over 8 years of experience and knowledge in managing project teams. One of the things that she enjoys the most is being daily in contact with the client, suppliers, and team. Nowadays she is the Senior Account Executive for Marriott Int. Caribbean and Latin America, and she also worked in projects with clients as: Celistics, Scytl, Mambu, Millicom.
She is skilled in executing events across Latin America and Spain and managing media campaigns, working as a media buyer for digital, print, T.V. and radio placements, including report-generation and tracking.
Carolina is a great problem-solver and she can adapt herself to any situation. She is originally from Rosario, Argentina and holds a Bachelor’s Degree in Advertising from Universidad Abierta Interamericana.
Dimitra Papatzikos is the Operations Manager of Square Root Marketing. She has over 20 years of experience in managing strategic resources technology projects. Prior her experience at Square Root Marketing, Dimitra worked for a Registered Investment Advisor Firm and in a Logistics Company in USA.
Dimitra has a strong leadership skills and has the ability to motivate and empower direct peers, she also has an exceptional ability to analyze business processes for automation purposes, while balancing and prioritizing activities to meet deadline and quality expectations. In Venezuela, she worked at the Central Bank of Venezuela and at PDVSA. Dimitra holds a bachelor’s degree in computer science from the Universidad Central de Venezuela and an Executive Master in Telecommunications and Information Technology from the Universidad Catolica Andres Bello.
Andrea Padilla is a Marketing and Public Relations Strategist, an executive and accomplished leader with 20 years of management, brand strategy and positioning, B2B marketing, Public relations and marketing communications in domestic and international markets.
Andrea has broad experience in the technology, services, logistics, hospitality and financial industries. Andrea is recognized as one of the top marketing experts in Latin America.
Graphic Designer, specialized in the publishing and digital sector with experience in management and coordination of a team of designers, developers, publicist and linguists.
Development and support in events and advertising campaigns in Latin America, periodical publications, web design and corporate image and graphic advice. Well versed in design, email marketing and website production programs.
Corporate Communications & PR Strategist for Latin America with over 30 years of professional experience in Corporate Communication & Integrated Communication for highly recognized companies in the region such as Banco Santander, Nokia, SAP, Scotiabank, BGH, ING Seguros, etc. Located in Argentina with high profile skills in content development, media relations, events, corporate social responsibility and executive coaching. Her clients have received awards such as the Eikon communication award, and she has been nominated for the Sadosky Awards for the Technology and Communication Industry thanks to her journalism.
Daniela is an experienced PR and Marketing professional. She’s an expert in PR communications and developing and executing strategic communication plans such as Social Media Strategy Plans and Audits as well as Corporate Social Responsibility Plans.
Daniela’s past experience includes graphic design and communications strategy implementation for the Center for Health Advocacy and Wellness at Florida State University; working as a PR coordinator at Salterr Mitchell PR Agency in Tallahassee working with clients such as like Verizon, Aetna, Bank of America and the ACLU. She also has non-profit experience working as the communications consultant for the International Rhino Foundation as well as working in the United Nations Population Fund Headquarters in New York City supporting the successful launch of UNFPA’s Flagship $450K Young Innovators Fellowship program.
Daniela is originally from Colombia, she graduated from Florida State University where she earned her bachelor’s degree in Management and master’s degree in Integrated Marketing Communications.
Ghita is a Business Development Account Manager at Square Root Marketing. Ghita has an extensive experience in Communication in Europe and North Africa. Her last experience was at Shell in Morocco where she worked as a Marketing Coordinator for over two years. This experience reinforced her passion about communications and CSR activities.
Ghita speaks fluently English, French, Arabic and she is currently learning Spanish and she holds a Bachelor’s Degree in Business Management from the University of Westminster and a Master Degree from the University of Essex.
Pablo is the Senior Creative Leader. He is mainly in charge of corporate marketing, programming projects, graphic design and communications functions. Pablo is a management and production specialist, with a demonstrated history of working in the consumer product, entertainment, real estate, logistics, hospitality and financial services industry.
Pablo managed and produced several medium, large and Fortune 500 companies’ projects that includes: McDonalds, Eucerin, Nike, Unilever, Procter & Gamble, PepsiCo, Marriott, Samsung, HSBC, Panasonic, Kenzo and many more. Pablo graduated from Universidad de Palermo in Buenos Aires and holds 2 Bachelor’s Degrees: Advertising and Communication Science and received several academic awards.