The Big Shift in Banking Came to the Americas: Backbase ENGAGE 2024
Backbase is a European digital banking software provider. Its flagship Engagement Banking Platform is an omni-channel banking solution that unifies data and functionality from
CASE STUDY
Transforming an Innovator into a Key Player
2innovate is a global SaaS pioneer in next-generation payment
ecosystems with operations in 11 countries. In partnership with Square
Root Marketing (SQRM), 2innovate…
CASE STUDY
From startup to Unicorn: building brand leadership in the Latin American fintech sector
Mambu is a German software company founded in 2011 that offers
infrastructure for banks and financial service providers based on the…
CASE STUDY
Positioning alternative data as the disruptor of traditional risk decisioning process.
Provenir is the world leader in data analysis software that simplifies the risk decision process. Provenir works with disruptive financial services…
CASE STUDY
Redefining Hospitality in Latin America: City Express Launch
Discover how SQRM ignited the launch of City Express by Marriott International in Latin America. From a grand kick-off in Mexico City to immersive real estate and investor events, we brought the brand to life like never before…
CASE STUDY
Revolutionizing Banking: Backbase's Market Entry
Discover how SQRM changed the game for Backbase, creating a 360° multi-country strategy to skyrocket the brand’s visibility and educate the financial sector about their engagement banking platform, starting with Mexico and…
CASE STUDY
Building the Future of Digital Transactions: The Launch of Frame Banking™
Uncover the story behind the launch of 2innovate’s Frame Banking ™, a groundbreaking SaaS platform for digital transactions. From crafting powerful key messages to hosting influential media events, SQRM set the stage for their…
CASE STUDY
Leading Meetings & Events in the Caribbean and Latin America
Learn how we elevated the social selling index of a leader of the hospitality industry and established her as a prominent figure in the Meetings & Events field. From compelling and engaging content to participation in…
CASE STUDY
Transitioning from Industry Newcomer to Leader in LATAM
See how our strategic content curation and targeted engagement helped our executive to create a robust online presence in the fintech space. Our efforts have established him as an authoritative figure in his field, expanding his…
CASE STUDY
Transitioning from Industry Newcomer to Leader in LATAM
See how our strategic content curation and targeted engagement helped our executive to create a robust online presence in the fintech space. Our efforts have established him as an authoritative figure in his field, expanding his…
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